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Research papers

The future- predictable or otherwise

The thesis of this paper is that senior executives in most companies (if the major pharmaceutical companies are a fair indicator of corporate management) have little incentive to anticipate the long term let alone act upon it. Any paralysis toward...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephen Godwin
Company: KANTAR TNS Malaysia
September 1, 1998
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Citation

Godwin, S. (1998a, September 01). The future- predictable or otherwise . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future--predictable-or-otherwise-


Research papers

The detailed evaluation and analysis of the cardiovascular market in Russia

The paper reports the results of a detailed study of the cardiovascular marketplace in Russia. This was a diary study executed among 97 generalists and 50 specialists working in polyclinics across Russia. The study covered all aspects of 2,367...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Marianne Fletcher, Natasha Retejum, Stephen Godwin
Company: KANTAR TNS Malaysia
June 1, 1995
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Citation

Fletcher, Retejum and Godwin (1995a, June 01). The detailed evaluation and analysis of the cardiovascular market in Russia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-detailed-evaluation-and-analysis-of-the-cardiovascular-market-in-russia